TikTok is a short-video sharing app that allows us to generate and share a 15-second video on any topic with its advanced editors.
TikTok has a separate application for the Chinese market, Duyin, with over 300 million active monthly users. The new app’s logo combines the Musical.ly and Duyin logos.
How did it gain so much popularity?
Since the launch of TikTok, the app’s popularity has been increasing enormously. In Oct 2018, it was one of the most downloaded photos and video apps in the Apple store worldwide. It has been reported that TikTok has almost over 500 million monthly active users. And it’s more popular in the US, where it has been downloaded over 80 million times.
Following are the key reasons behind the Popularity of TikTok.
TikTok is used and liked by many celebrities, and they recommend it to their followers. The app has an affiliation with many stars in various regions, promoting the app to local followers. It helps in the increase of the app’s popularity.
User-friendly and Native Content
Most of the time, the app runs local contests and dare and captures local trends through Native hashtags. It is one of the best strategies of the TikTok app that show the user their native content, so the user is more attracted towards it. That’s why it is a key driving factor in the TikTok apps popularity despite being a global app.
Simplified Content Editor
This app has one of the simplest video creation and sharing options and has taken it to the next level. All users can record anything from their daily routines, job-related content, and gaming and post it immediately. Due to the short duration of the video, neither the video creation nor the watching process takes much time or effort.
Branding on TikTok
TikTok has never used its platform for traditional display ads and is not even considered to compete with other social media platforms because it is a marketing channel. However, due to its fast growth in popularity and more active users, many brands are now considering TikTok as a marketing channel. If you are into branding or want to become an influencer, you should join TikTok immediately.
Future of TikTok
This rise and fall of any application have always been part of the game. As we know, Vine was a very popular video-sharing platform back in the days, but it is completely out of the picture now. And many other examples of apps quickly rose to fame and then disappeared. The recent popularity of the TikTok app is outstanding. However, it does not guarantee that it will ever compare itself with the levels achieved by other social platforms like Instagram and YouTube.
■ Watch an unlimited number of videos created specifically for you
Your main video feed is totally up to you that you watch, like, and share. TikTok provides you with real, interesting, loveable, and fun videos that will make your day.
■ Keep scrolling, Keep exploring
Enjoy all types of content, from Gaming, DIY, Comedy, Sports, Food, Memes, and Pets, to Oddly Satisfying, ASMR, and much more.
■ Outstanding Video Editor
You can pause and resume your video while editing with just one tap. Shoot as many times as you need. Add multiple and exciting filters to make your video exciting.
■ Be entertained by or entertain the global community
You can delight yourself from Millions of creators on TikTok, or you can create content of your own to engage millions of users worldwide. Get yourself inspired.
■ Choose your favorite music for your videos
You can easily edit your videos with millions of free music clips and sounds available on TikTok. There is a playlist of music and sound for you with the hottest tracks in every genre, including Edm, Pop, Hip Hop, Rock, Country, Rap, and the most viral original sounds.
■ Creative effects and Filters
Enjoy tons of effects, filters, and AR objects to create an outstanding video for your home feed and reach more audiences.
■ Edit your videos
Integrated editing tools allow you to trim, merge, cut easily, and duplicate video clips without worrying about or leaving the app.
To be brief, TikTok is an exciting, entertaining, enjoyable, and addictive app that has seen a sweep in popularity in the last few months. The TikTok app can also become the next huge content marketing and social networking platform; however, how the app developer leverages this potential and maintains the app’s current popularity. If TikTok kept itself updated, we might have a chance to watch it on the top of the spot.